Dec 24

Web Marketing All-in-One Desk Reference For Dummies Featured Add comments

5 Responses to “Web Marketing All-in-One Desk Reference For Dummies”

1. 1. Farid M. Khattab Says:
   December 24th, 2009 at 2:14 pm

   Stay away from Kontera which is mentioned in the book, they have lost my data and of course my money

   Rating: 3 / 5

2. 2. ian lurie Says:
   December 24th, 2009 at 3:47 pm

   Per the previous review, this book is very heavy, weighing in at a whopping 3 pounds. That’s a lot, it’s true.

   We designed it that way on purpose. After you read this book, you can use it for: Home defense; a doorstop; ballast; to wedge a door shut; etc..

   Future versions will be released using lighter materials, such as helium-impregnated paper.
   Rating: 5 / 5

3. 3. Rich Garling Says:
   December 24th, 2009 at 4:04 pm

   This book is fantastic. Easy to read, walks you through step by step. Could not ask for better.
   Rating: 5 / 5

4. 4. Jai Rajasekaran Says:
   December 24th, 2009 at 4:17 pm

   Heard about John Arnold (author of this book) through an internet radio online marketing talk show at http://www.wsradio.com Ordered this book for my own reference. Saw previews and seems to be a good book for all small business owners. The book covers various topics from websites, SEO, podcasts, blogging, email marketing, mobile marketing and social media marketing.
   Rating: 5 / 5

5. 5. Compay Says:
   December 24th, 2009 at 6:52 pm

   This book is easily one of the better primers for web marketing available today. While it doesn’t serve as a replacement for books dedicated specifically to one subject (SEO, writing copy, etc), it’s an excellent starting reference with a few new ideas for experienced web marketers.

   Much of the first chapter (or “book” as it’s referred to by the authors) is a basic overview of establishing a web presence. While most of their suggestions can be easily found online, the sub-chapter on writing effective copy contains useful pointers that normally wouldn’t appear in design books.

   The chapter on SEO offers an excellent breakdown for anyone not familiar with optimizing a site to rank well on search engines such as Yahoo and Google. If you’re already familiar with basic SEO techniques, though, don’t expect any new tips or techniques. This particular section of the book was seriously lacking, as evidenced by the author explaining how to optimize images, but not mentioning even the most basic of tips such as use of alternate image tags.

   Chapter three, which covers Web Analytics, offers in-depth explanations of how to effectively track your visitors. This is followed up by a chapter on attracting those visitors to your website through paid advertising, and their techniques would definitely make this process easy for online marketing newbies.

   Most of the Email marketing advice (save for writing copy) is impractical, as many advertisers use paid newsletter services that have eliminated the stress of manual email blasts.

   The two best chapters of the book are easily the Blogging and Social Media marketing ones. Chapter six will explain everything an online marketing newbie needs to know about creating a blog, coming up with blogging ideas, and promoting your posts. Their techniques are immediately followed by methods of promoting yourself through social media websites such as Myspace, Facebook, Twitter, and a variety of Bookmarking sites. One thing this chapter does well is explain how to master the art of subtle promotion without appearing to advertise.

   While I thought the chapter on Search Engine Optimization was severely lacking for a book dedicated to web marketing, as a whole I think this deserves five stars as a thorough primer.
   Rating: 5 / 5

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