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Nov
06
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- ISBN13: 9780789737946
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
Product Description
Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke, Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms’ deep expe… More >>
November 6th, 2009 at 6:29 am
I am a bit dissapointed about about this book. I hoped for more technical advise how to write good e-mails. More do’s and don’ts but this book is mainly about how to convice an organisation that e-mail marketing is important. First chapters only keep saying it is underestimated…
Rating: 1 / 5
November 6th, 2009 at 6:40 am
I found this book to be very thoughtful specific to the email marketing space. From beginning to end it’s logically stated and proven. His examples are endless and really get you thinking. It’s on my recommended books to read for anyone wanting to get started or take their email mktg to the next level.
Rating: 5 / 5
November 6th, 2009 at 8:22 am
Not many practise examples . However very good in terms of marketing & promotion .
Rating: 4 / 5
November 6th, 2009 at 10:57 am
This book is a must-read for any email marketer. I passed it to my web and publishing team to give them a sense of the current trends and environment. Doesn’t hurt that Simms is a really nice guy!
Rating: 5 / 5
November 6th, 2009 at 1:11 pm
Jenkins’ book is a simple, straightforward, to-the-point narrative that is a must-read for email marketing veterans and newcomers to the industry alike. Broken up into easy-to-digest segments, “Truths” offers the reader the ability to focus on one or two ideas at a time, providing the information needed to earn buy-in at the C level or just simply get a download if you’re new to the game.
A great book. A must-read. I highly recommend this. I pull it out at least once a week for review of concepts.
Rating: 5 / 5