Product Description
e-Mail Marketing: Relevancy, Retention, and ROI
e-Mail marketing has rapidly become a cornerstone of Marketing Automation (MA), one of the primary and fastest-growing segments of Customer Relationship Management (CRM).
From 1999 to 2000, e-mail marketing grew by more than 270% and has emerged akiller application for marketing…. More >>

e-Mail Marketing : Relevancy, Retention, and Roi

Product Description
Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there’s a big difference between knowing that email is a powerful marketing tool and proving it. So how do you know if you’re doing it well? How do you show your CFO that it’s really helping the bottom line? How do you convince your boss or business partners that a decent investment in email management tools will pay off? You can promise to prove how well email is incre… More >>

Advanced Email Marketing

Product Description
Award-winning website and online marketing tips for small business owners. Including internet marketing, SEO, social media (Twitter, LinkedIn, Facebook, YouTube, etc…), email marketing, blogging, and web design. Free small business website checklist and iTunes podcast at: http://websiteblueprint.comKindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headl… More >>

Website Blueprint | Small Business Web Marketing 101

E-mail Marketing Content Best Practices: Identifying the Impact of Content on Response Behavior

E-mail Marketing Mastery: If You Thought E-mail Was Dead Think Again

Product Description
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications.

The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from… More >>

Total E-Mail Marketing

Product Description
The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It’s cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketin… More >>

Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships

Product Description
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication… More >>

The Quiet Revolution in Email Marketing