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The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they’re not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marke… More >>
Email Marketing: A guide to the Internet’s most effective marketing tool
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How would you perform email marketing without it being consider spamming? Sometimes I have had to get rid of an email address because I kept getting hundreds of spam emails from various sources. What is the right way to do email marketing and attract the most customers?
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