Looking for metrics to quantify the lift a direct mail marketing campaign can achieve when augmented with an email marketing campaign.

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Product Description
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it’s more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you’re ready to try e-mail marketing, or if you’re already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and i… More >>

Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns

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