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Dec
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Product Description
The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It’s cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketin… More >>
Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships
December 28th, 2009 at 1:37 am
“Email Marketing: Using E-Mail to Reach Your Target Audience and Build Customer Relationships” contains a wealth of information on using opt-in e-mail to grow business. It covers the negatives of unsolicited e-mail (or spam) and the positives of opt-in and opt-out e-mailing, crafting an e-mail campaign, writing attention-getting e-mail and testing response to a campaign. It also discusses producing effective e-newsletters and e-promotions, advertising in other people’s e-mail and how to use persuasion techniques in messages.
When a Web site offers the opportunity for a person to enter an e-mail address on the company site and receive promotions, newsletters or other information, they are using opt-in e-mailing. Opt-in (or permission based) e-mail advertising, is stressed throughout the book.
“Email Marketing” goes into the nuts and bolts of opt-in to show how to do it well. It is filled with first-hand accounts from a diverse group of companies on how they use opt-in e-mail to stimulate business. The book also shows several Web sites and documents used in direct marketing.
Companies considering the use of e-mail sales messages as a marketing tool to build a client base for their businesses should look at this book first to see how to use e-mail effectively without spamming and hype. “Email Marketing” covers the positives and negatives of using e-mail to capture prospects and customers.
“Email Marketing” is no flimsy tome on spamming. It is a serious attempt to help businesses use the positives of e-mail to increase their customer base. Without using technical jargon, “E-Marketing” covers the thorny problems of setting up e-mail format to relate to many different messaging programs. Reading this book is an excellent first step to create a successful e-mail campaign.
Rating: 4 / 5
December 28th, 2009 at 1:58 am
Jim sends us in the cyberworld of email marketing. He stresses building customer relationships with your targeted audience. More importantly, retention. Let’s keep them coming back for more!
Rating: 4 / 5
December 28th, 2009 at 3:47 am
Veteran writers Jim Sterne and Anthony Priore have written Email Marketing to share with their readers a number of profitable e-mail correspondence design concepts and marketing strategies they can use to effectively communicate with their intended online audiences.
Readers will learn about some popular uses of e-mailing such as sending product announcements, announcing special offers, delivering customer service announcements, distributing surveys, and pointing intended audiences to Websites and other resources for further marketing purposes.
Email Marketing features a broad range of information to assist readers to craft their own e-mail campaigns. Sample correspondence provided in the book demonstrates how easily readers can compose e-mail and link up with existing Websites for maximum marketing impact. Readers will learn about positioning themselves to arouse the interest of their targeted audiences. The authors cite some creative key motivators and themes readers can employ to manage customers to keep them happy, interested, and coming back!
E-mail has empowered people to communicate online. The authors instruct their readers to proceed wisely in regards to who they send e-mail to. They adequately caution readers about sending unsolicited email and provide guidance to keep them on the good side of most people. They demonstrate some very legitimate and creative ways to obtain permission to send e-mail, including doing business with services that supply specially created e-mail lists targeting people with specific interests.
This book offers a full course on carrying out creative and disciplined e-mail campaigns that can be applied to any business, organizational, and personal marketing effort. Readers will benefit from author experience and other cases studies provided in the book. Must reading for business use!
Rating: 5 / 5
December 28th, 2009 at 4:58 am
In many ways, this book reads more as a promotional brochure than a how-to book. I am convinced that the authors are either founders of, or shareholders in, one of the “opt-in” email list providers that they constantly plug throughout the book. On a more tactical level, the book is squarely targeted at absolute beginners, and didn’t provide the level of guidance that I had hoped for.
Rating: 1 / 5
December 28th, 2009 at 6:32 am
If you have never had ANY experience with email (and I don’t just mean marketing with it), then perhaps this book is for you. This book is way too beginner-oriented (although it promotes itself as if it has loftier things to say). But the worst thing about this book is that it is not well-organized and goes into things that, frankly, aren’t important if you really want to market with email. It’s too all over the place and unfocused.
Rating: 2 / 5