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Nov
09
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Product Description
The principles in Email Marketing For Complex Sales Cycles have helped thousands of business people and entrepreneurs increase sales and reduce stress and aggravation…Will you be the next one to benefit? Why not generate more sales, more quickly? Are you burnt out on sales and marketing activities because they are so labor intensive and unproductive? And all the glib conversation and backslapping in the world won’t close the deal until your prospect feels, “You’re… More >>
November 9th, 2009 at 9:47 am
This is perhaps the worst business book I’ve read in years. I was only thankful that it’s a quick, easy read and I didn’t waste a great deal of time.
The first half of the book tries to convince the reader of the importance of email marketing, how it can improve the sales process and save your sales team time, why it’s important to gain permission, and other rather trivial information. Trivial in the sense that this book was marketed as something beyond a primer. But unfortunately there was very little offered in the way of useful, practical advice for using email marketing in the complex sales cycle. There were no real practical examples. No case studies. Nothing that I would define as a blueprint. Just a lot of drivel.
Rating: 1 / 5
November 9th, 2009 at 11:36 am
And most important – nothing new. I pre-ordered this book, because as I am in B2B segment, I long time had a feeling, that all the e-mail marketing books till now has a bias to B2C and has really less value for B2B.
And this is what author tries to cash in, being the first, who claims to wrote a B2B E-mail marketing book.
As a result – decent, very decent book, and personally I did not found a value there. Author tries to explain old adage perfectly explained by Dan Kennedy in any of his books related on sales and marketing, that you should become a trusted person and expert in your field, and then it will be easier to sell.
In fact, once you read the book, till about the half – there is still nothing to be said new, just a old things, like do not spam, do not send mails to harvested lists and so on.
And now – the most funny thing – the first half of the book, author gives a warnings, how bad you can be, if you send a mail to purchased list – truth, yes. But then later on, on question, so, then where to get a list? If I do not have my own opt in? Answer – BUY IT. Huh???
My advice – buy for example this book: The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales and then take a perfect Dan Kennedy’s book about No B.S sales. You will develop your own cycle for e-mail lead generation without advices given in Churchill’s book.
Rating: 3 / 5
November 9th, 2009 at 12:53 pm
The title is a bit deceiving. Picked up one or two tips, that’s all.
A quick & great introduction into the world of email marketing for the beginner.
Rating: 3 / 5
November 9th, 2009 at 2:03 pm
Good insights into email marketing without getting bogged down in the weeds.
I highly recommend this book.
Rating: 5 / 5
November 9th, 2009 at 3:41 pm
Not all email is the same. Books like “Email Marketing for Dummies” or “The Complete Guide to Email Marketing” were good, but none really addressed the challenges of complex sale cycles. Churchill does and he does it with great depth of understanding. He’s wise enough to know that there’s no one right answer for everyone, but that the mistakes can drown you if you don’t know how to avoid them. Churchill is very readable and easy to understand.
Rating: 5 / 5
December 2nd, 2009 at 1:48 pm
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December 16th, 2009 at 1:45 pm
Dont forget that you should also have your email marketing system in place, you should have a lead capture or autoresponder on your site.If you dont have a site you can get a wordpress site done and hosted for very little money
December 16th, 2009 at 11:26 pm
Hey nice looking blog but it’s a little funky looking in my K-meleon browser. Looks good otherwise!
December 17th, 2009 at 2:30 am
Thanks for that .. I’m getting ready to remodel my blogs within the next few weeks .. Stay in touch! Brian