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Product Description
Praise for EMAIL MARKETING by the NUM8ERS “At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog ‘Email Marketing Best Practices,’ clearly explains how to make your campaigns perform measurably better. The secret’s in your test results.”
—Anne Holland, President, MarketingSherpa “Despite its proven power, email marketing receives a fraction… More >>
May 19th, 2010 at 6:39 pm
Although I often order books from Amazon strictly based upon the reviews,
that can create disappointment. There are only a few books on email marketing, and my local bookstore had some of them, including this one.
I was surprised that the book really seemed to lack many specifics. I will often buy a lot of books on the same subject, if each contains some useful information.
I thought Email Marketing for Dummies was actually a lot better and was more instructive in how to go about email marketing to create business. I bought that one instead.
Rating: 2 / 5
May 19th, 2010 at 8:20 pm
I am disappointed with the book. The main problem is it does not tell you anything you already don’t know or think for yourself. There are no “numbers” or metrics in the book beyond click through rate and unsubscriber rate. This should not be a book but rather a blog entry or an article in my opinion.
I believe you should stick with the good old Permission Marketing and Seth Godin not to waste time & money. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Rating: 1 / 5
May 19th, 2010 at 8:28 pm
Chris has written an excellent guide to email marketing. The tools he provides in the book have been very beneficial in helping me to achieve a stronger email marketing program.
Rating: 4 / 5
May 19th, 2010 at 9:43 pm
If you own a pizza parlor and want a collection of somewhat vague email marketing hints, GET THIS BOOK. Otherwise, stay away. It definitely has some good thoughts about what to do and not do in email marketing, but it is entirely devoid of the details that create actionable plans. The “By the Numbers” part of the title is very misleading. The reader is led expect detail and gets none.
I repeat: Do not buy this book thinking it has what you need to know to start an email marketing effort. It has close to zero value for a business-to-business marketing plan.
Rating: 1 / 5
May 20th, 2010 at 12:24 am
E-mail marketing, the electronic descendant of direct mail, has changed the way businesses communicate with customers. The problem is that many marketers misuse it. Enter Chris Baggott, who brings to the table years of experience both in marketing and with e-mail software. Writing with Ali Sales, he provides a solid presentation of the topic and plenty of real-world examples showing how companies have used industry-tested e-mail techniques to attract and retain clients. This guide includes input from other e-mail experts and users, offering readers a variety of helpful opinions and handy pointers for measuring the success of an e-mail campaign by looking at the numbers. getAbstract recommends this eminently practical, direct book to anyone looking to find more effective ways to influence buyers.
Rating: 4 / 5