Comments on: Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/ Fri, 10 Sep 2010 15:50:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Rolf Dobelli http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/comment-page-1/#comment-107 Rolf Dobelli Mon, 21 Dec 2009 20:21:24 +0000 http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/#comment-107 E-mail marketing, the electronic descendant of direct mail, has changed the way businesses communicate with customers. The problem is that many marketers misuse it. Enter Chris Baggott, who brings to the table years of experience both in marketing and with e-mail software. Writing with Ali Sales, he provides a solid presentation of the topic and plenty of real-world examples showing how companies have used industry-tested e-mail techniques to attract and retain clients. This guide includes input from other e-mail experts and users, offering readers a variety of helpful opinions and handy pointers for measuring the success of an e-mail campaign by looking at the numbers. getAbstract recommends this eminently practical, direct book to anyone looking to find more effective ways to influence buyers. Rating: 4 / 5 E-mail marketing, the electronic descendant of direct mail, has changed the way businesses communicate with customers. The problem is that many marketers misuse it. Enter Chris Baggott, who brings to the table years of experience both in marketing and with e-mail software. Writing with Ali Sales, he provides a solid presentation of the topic and plenty of real-world examples showing how companies have used industry-tested e-mail techniques to attract and retain clients. This guide includes input from other e-mail experts and users, offering readers a variety of helpful opinions and handy pointers for measuring the success of an e-mail campaign by looking at the numbers. getAbstract recommends this eminently practical, direct book to anyone looking to find more effective ways to influence buyers.
Rating: 4 / 5

]]> By: P. S. Brannan http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/comment-page-1/#comment-106 P. S. Brannan Mon, 21 Dec 2009 18:36:08 +0000 http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/#comment-106 If you own a pizza parlor and want a collection of somewhat vague email marketing hints, GET THIS BOOK. Otherwise, stay away. It definitely has some good thoughts about what to do and not do in email marketing, but it is entirely devoid of the details that create actionable plans. The "By the Numbers" part of the title is very misleading. The reader is led expect detail and gets none. <br /> <br />I repeat: Do not buy this book thinking it has what you need to know to start an email marketing effort. It has close to zero value for a business-to-business marketing plan. Rating: 1 / 5 If you own a pizza parlor and want a collection of somewhat vague email marketing hints, GET THIS BOOK. Otherwise, stay away. It definitely has some good thoughts about what to do and not do in email marketing, but it is entirely devoid of the details that create actionable plans. The “By the Numbers” part of the title is very misleading. The reader is led expect detail and gets none.

I repeat: Do not buy this book thinking it has what you need to know to start an email marketing effort. It has close to zero value for a business-to-business marketing plan.
Rating: 1 / 5

]]> By: Rea Venere http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/comment-page-1/#comment-127 Rea Venere Mon, 21 Dec 2009 17:27:49 +0000 http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/#comment-127 To market in terms of quality rather than price, and in order to differentiate accordingly, you need to follow the standard format of the 4 P To market in terms of quality rather than price, and in order to differentiate accordingly, you need to follow the standard format of the 4 P

]]> By: Tiesha Damas http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/comment-page-1/#comment-125 Tiesha Damas Mon, 21 Dec 2009 17:27:14 +0000 http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/#comment-125 Promotion needs to concentrate on the unique selling point / differentiator of the product you are selling, so this would be promotion through media (the choice of which depends on place Promotion needs to concentrate on the unique selling point / differentiator of the product you are selling, so this would be promotion through media (the choice of which depends on place

]]> By: Tad Mantell http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/comment-page-1/#comment-124 Tad Mantell Mon, 21 Dec 2009 17:26:25 +0000 http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/#comment-124 With those keyword phrases identified With those keyword phrases identified

]]> By: Andrew F. Hawkes http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/comment-page-1/#comment-105 Andrew F. Hawkes Mon, 21 Dec 2009 15:47:59 +0000 http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/#comment-105 Chris has written an excellent guide to email marketing. The tools he provides in the book have been very beneficial in helping me to achieve a stronger email marketing program. Rating: 4 / 5 Chris has written an excellent guide to email marketing. The tools he provides in the book have been very beneficial in helping me to achieve a stronger email marketing program.
Rating: 4 / 5

]]> By: Seza Aydin http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/comment-page-1/#comment-104 Seza Aydin Mon, 21 Dec 2009 13:13:44 +0000 http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/#comment-104 I am disappointed with the book. The main problem is it does not tell you anything you already don't know or think for yourself. There are no "numbers" or metrics in the book beyond click through rate and unsubscriber rate. This should not be a book but rather a blog entry or an article in my opinion. <br /> <br />I believe you should stick with the good old Permission Marketing and Seth Godin not to waste time & money. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Rating: 1 / 5 I am disappointed with the book. The main problem is it does not tell you anything you already don’t know or think for yourself. There are no “numbers” or metrics in the book beyond click through rate and unsubscriber rate. This should not be a book but rather a blog entry or an article in my opinion.

I believe you should stick with the good old Permission Marketing and Seth Godin not to waste time & money. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Rating: 1 / 5

]]> By: Alexander E. Maas http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/comment-page-1/#comment-103 Alexander E. Maas Mon, 21 Dec 2009 12:20:13 +0000 http://bestemailmarketingsolution.com/email-marketing-by-the-numbers-how-to-use-the-worlds-greatest-marketing-tool-to-take-any-organization-to-the-next-level-2/#comment-103 Although I often order books from Amazon strictly based upon the reviews, <br />that can create disappointment. There are only a few books on email marketing, and my local bookstore had some of them, including this one. <br /> <br />I was surprised that the book really seemed to lack many specifics. I will often buy a lot of books on the same subject, if each contains some useful information. <br /> <br />I thought Email Marketing for Dummies was actually a lot better and was more instructive in how to go about email marketing to create business. I bought that one instead. Rating: 2 / 5 Although I often order books from Amazon strictly based upon the reviews,

that can create disappointment. There are only a few books on email marketing, and my local bookstore had some of them, including this one.

I was surprised that the book really seemed to lack many specifics. I will often buy a lot of books on the same subject, if each contains some useful information.

I thought Email Marketing for Dummies was actually a lot better and was more instructive in how to go about email marketing to create business. I bought that one instead.
Rating: 2 / 5

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