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Product Description
The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they’re not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marke… More >>
Email Marketing: A guide to the Internet’s most effective marketing tool
December 21st, 2009 at 12:48 pm
OK, I’ve got to admit it – I’ve been tinkering with email marketing for a number of years now – and not to great effect. My monthly newsletters were dull and uninspiring. Even I would struggle to find them interesting enough to open – let alone click back through to my site and actually buy something. It was something I know I should be doing and I did religously – but just not very well.
This book, which I read on a short flight recently, taught me that email marketing isn’t rocket science – it just needs to be carefully planned and executed – no more “gosh it’s the last Tuesday of the month – better spam my mailing list”.
So moving on – I’ll be segmenting my list, keeping it relevant and above all never be boring. Let’s hope it works.
Rating: 5 / 5
December 21st, 2009 at 1:29 pm
Email Marketing by Mary R. Butler is not a tech-heavy, jargon-riddled read. It is a simple, common sense guide to building successful email lists and campaigns. Whether you are selling digital downloads via Clickbank or are a multi-channel online retailer taking your first steps into the world of email marketing – this is the book for you. With top-tips and best practices on everything from building lists, generating copy and perhaps more importantly – keeping on the right side of the law, this books is a quick and easy reference tool for all online entrepreneurs.
Rating: 5 / 5