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Aug
13
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- ISBN13: 9780814471470
- Condition: USED – GOOD
- Notes:
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Product Description
E-mail is today’s most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures — explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft me… More >>
Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
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