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Sep
09
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The Online Marketing Inside Out (Online Marketing: Sitepoint)
- ISBN13: 9780980576825
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online – whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing. With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, em
Rating: 
(out of 10 reviews)
List Price: $ 29.95
Price: $ 17.49
How to Win the Sale and Keep the Customer: Telephone Sales Scripts, Marketing Letters, Voice Mail & Email Messages
This book provides readers with time-tested telephone sales scripts and marketing letters, as well as examples of results-based questions to ask prospects. The book explains how to set the right objectives for sales calls and provides more than a dozen ways to ask for commitment and more than two dozen ways to answer objections effectively. How to Win the Sale and Keep the Customer is a how-to sales guide that brings together all of the following critical elements into one source:
Rating: (out of 13 reviews)
List Price: $ 20.99
Price: $ 20.99
September 9th, 2010 at 8:36 am
Review by Chrispian H. Burks for The Online Marketing Inside Out (Online Marketing: Sitepoint)
Rating:
I just finished reading ‘Online Marketing Inside Out’ and I’m already buzzing with ideas from the book. I’ve been building web sites for quite some time (14 years) and I’ve dabbled in Marketing, SEO, Social Media, etc. but I’ve always wanted to explore affiliate marketing, buying PPC Ads, email marketing… the list goes on. While each topic could easily be a book on it’s own this book does a great job of covering issues in enough details to help you build a broad marketing plan that makes use of all the tools available to you.
Whether you’re a budding marketing guru or just a developer who wants their projects to rank better, I think this book will help. It’s well written, the layout is excellent and the material is easy to follow. You don’t have to be a “web geek” to understand the topics covered and it’s not a dry computer manual like some I’ve read. I would easily recommend this book to anyone who would like to know about Marketing online. I only wish this book was out years ago!
September 9th, 2010 at 9:27 am
Review by Webmaster for The Online Marketing Inside Out (Online Marketing: Sitepoint)
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I have read several Sitepoint books. Like most of us, the book reviews is part of my decision in purchase. After my last purchase, i think I learn my lesson not to trust reviews of sitepoint books….I was told that sitepoint authors help each other out by giving each other high reviews. This explains a lot of why such a poorly informative book like this one would have high reviews. It is not worth the time. The read is mundane (not at all inspiring) and the info provided is far from informative. If you need a read to tell you to do PR’s, blogs, SEO basics, etc, than this is the book for you.
September 9th, 2010 at 9:55 am
Review by tetiva for The Online Marketing Inside Out (Online Marketing: Sitepoint)
Rating:
I just finished reading this book.
I’m very content with it.
It’s easy to read, an it reveals new fields of online marketing.
This book is good start point. After you read it you should find book
on every chapter you are intereted in to get more info.
I’m relatively new in online marketing and I would suggested this
book to readers who want to get introduce with online marketing.
September 9th, 2010 at 10:53 am
Review by David C. Mcmillian for The Online Marketing Inside Out (Online Marketing: Sitepoint)
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Online Marketing Inside Out is the premier guide to a company’s digital marketing efforts. Whether you are a small business owner or a part of a corporate marketing team, this book offers proven solutions to reach new customers and to expand your digital reach.
My favorite element of Online Marketing Inside Out is the framework of its content. You can read the entire book as a complete guide to online marketing or you can segment areas you are looking to improve within your company. Each section offer specific techniques to achieve the goal of the guide to increase your customer base. Along with pratical steps for each area of online marketing, additional resources are provided for a further examination.
Online Marketing Inside Out is a must-have for marketing professionals, executives, and business owners because it provides proven techniques to develop your digital presence and reach more customers. Bottom-Line: Online Marketing Inside Out will work for you becuase its working for me.
September 9th, 2010 at 11:40 am
Review by Brittany R. Conner for The Online Marketing Inside Out (Online Marketing: Sitepoint)
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Online Marketing Inside Out is a book for anyone and everyone. It can teach and reach people across a wide spectrum, whether you have a background in marketing or not. It will inspire you to expand your business and directs you on the right path. It gives great pointers on how to build and keep a relationship with customers and/or clients. In my opinion, the techniques you will find in this book are foolproof.
The book has a great layout that it is easy to use. You can jump to a specific topic using the table of contents and index, but it also flows very well when reading it cover to cover.
Hands down, this is a great, must read book. You won’t regret it.
September 9th, 2010 at 11:53 am
Review by Thomas Chapman for How to Win the Sale and Keep the Customer: Telephone Sales Scripts, Marketing Letters, Voice Mail & Email Messages
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This book is one of the best I’ve read on marketing and selling. It has more than a dozen different marketing letters, eight telephone sales scripts, six voice mail messages and 27 answers to objections. The book explains how to set the right objectives for sales calls and includes more than a dozen ways to ask for the order. I recommend it for anyone starting out in sales or looking for a new approach.
September 9th, 2010 at 11:56 am
Review by Kerry Walsh for How to Win the Sale and Keep the Customer: Telephone Sales Scripts, Marketing Letters, Voice Mail & Email Messages
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I have a fairly young sales team that needs a lot of the basics and “How to Win the Sale and Keep the Customer” gave me good starting points and examples to utilize. I have used the Responding to Objections chapter to set up daily huddle meetings around and get the team involved in their own training.
I Also like the bullet points pulled out for quick reference. It helps when I need to get a quick example or reference.
The book is a good reference for the new manager or seasoned veteran on what the basics are for the growing sales representative.
September 9th, 2010 at 12:37 pm
Review by D. Buhler for How to Win the Sale and Keep the Customer: Telephone Sales Scripts, Marketing Letters, Voice Mail & Email Messages
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I found the book to be very basic and of low quality. The scripts that the book came with sounded like your typical telemarketer. (The boring type you usually hang up on) The tips were also nothing special: things like saying “thank-you” after calls. There are also very hard to believe statistics thrown scattered throughout the book. Example: “it is not unusual to see 5%, 10%, and even 30% response rates” in regards to e-mail marketing.
The (very) few nuggets in the book are scattered around without any real organization.
Find something else. You can do much better for a telemarketing book, and probably at half the price.
September 9th, 2010 at 12:40 pm
Review by for How to Win the Sale and Keep the Customer: Telephone Sales Scripts, Marketing Letters, Voice Mail & Email Messages
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Ann Barr has done it again! This book will show you how to sell and delight the customer at the same time; especially, if you sell office supplies. Here is the truth…we use this book as a training manual for all new Sales Associates at our company.Thank you Ann!A. Moses Olaniran, President
MWP Imaging Co.
http://www.MWPShop.com
September 9th, 2010 at 1:39 pm
Review by Harold Bussey for How to Win the Sale and Keep the Customer: Telephone Sales Scripts, Marketing Letters, Voice Mail & Email Messages
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This book saved my job…..I have been in sales for over 7 years but I had no experience selling medical supplies over the phone. I had a horrible sales territory. No training from my company and I was put on 60 day performance review. At the time, my achievement torwards my sales quota was 58%. After reading Ann Barr’s book, I achieved 85%+ thereafter. I am no longer on warning. I was able to raise my GP, raise my average order, and closed $100,000 account over the phone. My confidence is back and I have fun selling over the phone. Not only did it provide the skills to be successfull but gave me ideas that help seperate me from my competition. Thank you Ann!